Intelligence Debrief on Advertising, Branding & Marketing

Renault’s New Nail Polish Doubles As Car Touch-Up Paint, PSFK 2017: How Coss Marte Is Smashing Stereotypes One Prison Workout At A Time, Bespoke Food Platform Delivers Popsicles In Any Shape You Desire, Collaborative, Efficient, Tech-Driven R&D Results In Products That Meet Immediate Demand, Sephora Lets Customers Pitch Their Own Ideas For Beauty Products, Welcome To The Manufacturing Revolution, Heineken Brews Personalized Beers For Amsterdam Tourists, Add A 3D Hologram To Any Photo, This AI Responds To Photography Like A Human Curator, Cruise Line Takes Snapchat Spectacles Underwater, W Hotels Has Made Their Own Retro Frogger-Style Game, MTV Uses Sex Toys To Encourage Recycling, These ‘Products Of Tomorrow’ Warn Against Climate Change, Fan Fiction Is Brought To Life With Real Internet Celebrities, PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy
PSFK

Advertising

July 4, 2017

Renault’s New Nail Polish Doubles As Car Touch-Up Paint
Renault’s New Nail Polish Doubles As Car Touch-Up Paint
Owners can coordinate their fashion tastes with four shades of popular paint colors


PSFK 2017: How Coss Marte Is Smashing Stereotypes One Prison Workout At A Time
PSFK 2017: How Coss Marte Is Smashing Stereotypes One Prison Workout At A Time
Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes


Bespoke Food Platform Delivers Popsicles In Any Shape You Desire
Bespoke Food Platform Delivers Popsicles In Any Shape You Desire
3D printing platform Pixsweet lets customers design their own ice pops


Collaborative, Efficient, Tech-Driven R&D Results In Products That Meet Immediate Demand
Collaborative, Efficient, Tech-Driven R&D Results In Products That Meet Immediate Demand
The Future of Manufacturing report, a collaboration between PSFK Labs and Microsoft, outlines emerging practices in R&D that take new products to market more quickly than ever before


Future of Manufacturing
Sephora Lets Customers Pitch Their Own Ideas For Beauty Products
Sephora Lets Customers Pitch Their Own Ideas For Beauty Products
The new online platform Volition is made to get consumers involved in product development


Welcome To The Manufacturing Revolution
Welcome To The Manufacturing Revolution
Colin Masson, Director of Manufacturing Industry Solutions at Microsoft Cloud & Enterprise, introduces the digital forces behind PSFK's Future of Manufacturing report


Heineken Brews Personalized Beers For Amsterdam Tourists
Heineken Brews Personalized Beers For Amsterdam Tourists
The brand is competing with the rising popularity of microbreweries


Add A 3D Hologram To Any Photo
Add A 3D Hologram To Any Photo
Holo app uses volumetric imaging to add 3D images into pictures, and advertisers will be looking at how to capitalize upon this ability


This AI Responds To Photography Like A Human Curator
This AI Responds To Photography Like A Human Curator
PSFK interviewed VSCO co-founder and CEO Joel Flory about the photo-sharing platform's recent foray into artificial intelligence


Cruise Line Takes Snapchat Spectacles Underwater
Cruise Line Takes Snapchat Spectacles Underwater
Royal Caribbean created a special pair of goggles that allow divers to record and post ocean adventures with Snap Spectacles


W Hotels Has Made Their Own Retro Frogger-Style Game
W Hotels Has Made Their Own Retro Frogger-Style Game
Belle the Bear lets gamers and guests explore the tech-centric city of Bellevue, and promotes a new opening


MTV Uses Sex Toys To Encourage Recycling
MTV Uses Sex Toys To Encourage Recycling
The media company teamed up with Brazilian agency Africa to create a series of toys using plastic found discarded in the ocean


These ‘Products Of Tomorrow’ Warn Against Climate Change
These ‘Products Of Tomorrow’ Warn Against Climate Change
Brazil's Nature Conservancy hopes to raise awareness with a new campaign displaying products that will be necessary in a future affected by climate change


Fan Fiction Is Brought To Life With Real Internet Celebrities
Fan Fiction Is Brought To Life With Real Internet Celebrities
A new series sees YouTube stars act out fan fiction stories written about them, but recreate them with a lot more comedy


PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy
PSFK 2017: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy
The renowned filmmaker shares the origin stories of his documentaries and a recipe for innovative content that makes a difference


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Learn More About PSFK Labs Services
PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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