Turning Hand-Painted Ads into Social Media Magnets

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Turning Hand-Painted Ads into Social Media Magnets

If you’re walking the streets of Los Angeles, New York, or a major city somewhere in between, and your attention is drawn to a surprising image painted on a building, there’s a pretty good chance the artists at Colossal put it there. Vinyl billboards and digital displays are far more common in today’s cityscapes, which makes Colossal undeniably “old-school.” Or so you’d think. We spoke with Colossal co-founder Paul Lindahl to find out how the company gets so many people to point their smartphones to the scaffolding. Full Article. 

Aoi Yamaguchi: Breaking from Tradition

From the Archives: Aoi Yamaguchi began studying calligraphy at age six and earned the Master Calligrapher distinction at age 14. While Yamaguchi has respected the spiritual and aesthetic customs of her craft, she’s also branched out to make it her own. Some might call that blasphemy, but Yamaguchi views breaking from tradition as an important part of her artistic evolution. Full Article. 


EDITOR’S PICK

Sophisticated Branding Aims to Make You Rethink Cannabis

As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with distinct branding. The hand-painted signs, bad puns, and Rastafarian flags that once defined the industry are giving way to sophisticated design that abandons aging stoners in favor of more upscale clientele. Full Article.


How to Tell Your Story 
Product pitches can disrupt our lives and exasperate us, but stories provide something of value and are almost always enjoyable. If you tell your story right you can resonate with your audience over the long run, rather than gamble on a short-term hard sell of whatever you’re trying to move during this product cycle. Here’s a five-step guide for how to build and develop a compelling narrative.        Full Article.
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NINETY NINE U No 13
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