How to Tell Your Story

Welcome to the 99U Weekly, everything you could ever need to super-charge your creative career.
                                                                 
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How to Tell Your Story

Fact: Product pitches disrupt our lives and exasperate us. Stories, however, provide something of value and are enjoyable. And if you tell your story right you can resonate with your audience over the long run. Here's a five-step guide for how to build and develop a compelling narrative, that can be adapted to your preferred storytelling medium. Full Article.

Floyd Norman: It's Not Over Until You Say It's Over

Animator Floyd Norman’s childhood dream of working at Walt Disney Animation Studios came true in 1956, and, at the age of 81, he’s not done yet. The first African-American artist to work at Disney, Norman spoke with 99U about how he persisted when Disney forced him into retirement at age 65, the pivotal moments in his career, and why creatives should care more about beginnings than accomplishments. Full Article. 



EDITOR’S PICK

Instrument: 
Form 15-Person Production Shop to 130-Employee Digital Creative Agency
Instrument CEO Justin Lewis says making the jump from a production shop for ad agencies to a full-fledged interactive content studio is like tearing off the Band-Aid. “Once you tear that Band-Aid off, there is no going back as you do alienate some people from other advertising organizations,” says Lewis. Today, Instrument is 130-people strong, up from the 15 employees it had in 2010 when it changed direction. Find out how their holistic view of digital content separates them from the pack. Full Article.

A Brief History of the Pencil, as told by a Pencil Aficionado 
Caroline Weaver, the owner of CW Pencil Enterprise, a specialty pencil shop in Manhattan’s Lower East Side, has managed to make the dream of obsessives come true: What if this thing I love, this strange small thing, could be my job? For Weaver, that strange small thing is the humble pencil, and it has provided not only a business—celebrating its two-year anniversary this March—but a book as well, a history of the pencil entitled The Pencil PerfectFull Article.


NINETY NINE U No 13
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