The aptitude you bring to your craft is important, but few of us ever reach the limits of our natural abilities. Instead what holds us back is a lack of commitment or focus. But possessing drive, determination, and single-minded direction translates into meaningful accomplishment. Here are three steps that you can take to dramatically increase your ability to persevere. Full Article.
When former YouTube and Foursquare designer Ian Spalter joined Instagram as Head of Design, he quickly made headlines with a fearless identity update for the world’s top photo-sharing platform. See him live on the 99U Conference stage as he shares road-tested insights on design’s role in the tech industry. Full Article.
Clients don’t buy products; they buy outcomes. So Mall, the founder of SuperFriendly, recommends to control as much of the outcome as you can. "If your client writes a bad brief, then write a better one," he says. "That’s one of the first things I do in a project.” Full Article.
Reinvention is a tough, but necessary, part of any creative career. Too often we see people at the triumphant end of their reinvention, but rarely do we get to speak with someone struggling to figure out their next move. Which is why Shantell Martin, a former Tokyo VJ turned New York drawer turned West Coast maker, is a perfect analog for our ever-changing world. Full Article.
NINETY NINE U No 12 Magazine
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