Adam Tishman, Helix Co-Founder, explores how direct-to-consumer companies will offer more personalized experiences and products to consumers in 2017, creating omni-channel experiences, owning super specific product categories and building brands and loyalty around expertise instead of just price point
adidas, GE, Pinterest, Stitch Fix, American Giant, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket tell us what they predict for the year when consumers fully seize away control from brands, retailers and institutions
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