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As we get to the end of the week, we have some great retail and advertising inspiration to get you through the weekend. Target has announced a new line of 40 clothing items that can be easily adapted to fit the unique needs of a child with disabilities. McDonalds in Singapore wants their customers to connect, so they developed phone lockers that keep the devices stowed away during meals, allowing more time for conversation. Finally, check out Adidas' new Speedfactory, which is trying to change the future of footwear production. See you next week!
Andrew Vaterlaus-Staby, Editorial Director
Airbnb Used Existing Listings To Design Its SF Headquarters, McDonald’s Singapore Introduces Phone Lockers, Alphabet’s Drones In Australia Are Now Making Food Deliveries, Self-Driving Shuttle Drives People Around In This Solar-Powered Town, How Sustainable Sneakers Won The Fashion Seal Of Approval, PSFK Launches The Advertising Playbook 2018, Meal Delivery Kits Are Expanding To Pets, Adidas Bids For The Future Of Footwear Production With Speedfactory, Come Back From The Dead This Halloween At VR World, Platform Lets Anyone Invest In Developing Communities, Asos Lets Customers Pay For Purchases After Delivery, Target Will Now Help You Custom Frame Your Art, Tesco Is Experimenting With Checkout-Free Stores And Meal Kits, This Service Turns Your Spare Change Into Cryptocurrency, Service Lets Anyone Build Their Own Cryptocurrency
PSFK's Advertising Playbook is a strategy toolkit for brands to successfully produce the most vital component in today's digitally-saturated marketplace: experience marketing. To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation. Published October 2017
This PSFK research paper gives an overview of how medical practitioners are utilizing digital scheduling platforms to streamline the patient intake process and efficiently connect them to the right doctors. The paper provides related insight and examples that exhibit the ways that medical practitioners and patients are using AI-driven self-scheduling and smart calendar software to schedule appointments, conversational assistants to diagnose and prescribe medicines, and virtual platforms for remote consultations. Tangential research provides additional insight into ways that retailers are using scheduling software to optimize staffing for improved customer experiences. Published August 2017