Check out Jet Blue's new board game that not only includes a fun game, but also roundtrip tickets for the buyer to a single destination. The game is part of a campaign sold on Amazon, and at a price of just $20, it sold out in seconds. Don't miss Jecca, a new line of makeup specifically designed for the needs of trans women. Finally, we took a look at the rise of small, staff-less gyms in China, the latest of which, Supermonkey, is open for 24 hours in Shenzhen.
Andrew Vaterlaus-Staby, Editorial Director
Staffless Gyms Pop Up In China, Zara Is Introducing Self-Service Kiosks For Picking Up Online Orders, How Sephora Enriched Its Physical Retail With Digital Tools, Shinola’s Logo Inspired This Textured Showroom Structure In London, PSFK Launches The Forecast Z Report, Amazon Evolves Into Offline Retail, Keeping Convenience As Its Core, Hong Kong Pop-Up Pays Homage To An Iconic Nike Style, This Duvet Box Startup Is Vying For A Piece Of The Sleep Market, For A First-Generation American, Branding Is A Tool To Counter Stereotypes, London Store Is Trying To Break The Norms Of Traditional Retail Spaces, PSFK Will Be At CES 2018!, Airbnb Will Offer VR Previews For Guests Before Their Trip, Airport Pop-Up Combines Both Shopping And Entertainment, Hilton Guests Will Soon Be Able To Control Their Stay With A Smartphone, Amazon Released An App Just For Truckers To Improve Supply Chain Efficiency
Leveling Up To The Next-Gen Consumer A must-have manual for brands to understand and engage with the next class of consumers, PSFK's Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. The report features trends-led research and an in-depth survey of 450 U.S. Gen Z and Millennials, as well as 8 strategies for brands, retailers and agencies looking to shift from a Millennial to Gen Z mindset by resetting established norms around business, art and advertising.
This PSFK research paper provides insight into voice and chat applications, services and products that are optimizing consumers' shopping experiences as they move along the purchase path—from research to checkout and post-purchase support. As consumers familiarize themselves with these new technologies, they are beginning to see benefits in terms of convenience and tailored retail interactions. Published December 2017