This week's pattern recognition from PSFK 

New expectations


Are the experiences set by new service providers impacting our subconscious expectations of all companies? Over the holiday weekend, I walked out of a mom & pop restaurant with my take-out order without paying. After I was chased politely into the parking lot, I apologized profusely and paid - but when I drove home I came to the conclusion that that my brain is starting to get used to the invisible payment process that occurs when I take Uber cars or order online meals. Payment is becoming hidden from the transaction and so our service expectations are changing too. I guess I just thought I'd get charged for the pasta as I opened the door...

Meanwhile: this week on PSFK there have been some super interesting themes coming through - and great outliers: the ideas that stand alone in my pattern recognition.

Retail Detail
News on the street is that teens still want to try stuff on. And, retailers are working hard on getting them into the store: Apple relaunched its relaxing, communal format, Barnes & Noble is now offering beauty products to students, and by using Pinterest, JCPenney plans to showcase products and styles inside their mall-based stores. 

That said, if you're on the just-ship-it side of the retail revolution fence, you'll enjoy a detailed review of delivery start-up DarkStore and this report on how Coke Israel is shifting micro-units. Tesco has an IFTTT hook up where shoppers can program contextual triggers - for example, one 'recipe' will put ice-cream in your shopping cart if it's hot tomorrow. eBay also has a VR concept on the virtual department store of the future.

 

Meanwhile, Muji New York is running a curious exhibition of 'found products' that aren't made my Muji but connect to their aesthetic.


Made for Impact 
We released our Impact Debrief this week - a new report on the future of good business and the evolution of CSR. This supporting article describes the 6 trends driving this movement. Elsewhere on the site, there was decent coverage around sustainability: Ford is to make a 100% sustainably-made car, check this racing car made of hemp, Unilever is pushing the plant quota in its packaging (could do better, imho), 3D printed fur and the ring on this 6 pack of canned beer is edible (by wildlife).

 

Design Takes A Stand
There was some good use of design to challenge the way we think. This typographic installation raises awareness of our impact on the planet's species. A typeface tries to put the refugee crisis in context. a design exhibition challenges discrimination, a virtual year book for gun violence victims helps drive political discussion.

 

These headphones adapt to everyone's individual hearing to give unique listening experience.

 

Haptic Connection
We saw the return of some haptic tech this week. It's good to see this theme 'vibrating' again: vibrating shoes walk you through the city, the Levi's jacket buzzes you about the contents of your phone and this sweatshirt if also a portable masseur.

 

This commuter bus is a spin-class to work.

 

PSFK Conference Vids
We started releasing some awesome videos from our conference last week including speakers from Uber and the personal robot company Jibo. Also check out this talk by an artist working with big-data - was many people's fave on the day.

Hope this inspiration helps. Remember to pay on your way out!


Piers

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Intelligence Debrief on Advertising, Branding & Marketing

Shoebox Transforms Into A Template For Creative Exercises, How Mission-Based Incubator Programs Are Driving Good Business Forward, This Ad Is Disguised As A Chinese Psychological Thriller, Dubai Gets World’s First 3D-Printed Office Building, Social Chats Transformed Into Musical Tracks, How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall, View Emails As Cards To Quickly Get Down To 0 Unread, Budweiser Delivers Basketball Fans The First NBA Virtual Reality Experience, Art Takes Over Ads In Philadelphia, Typeface Aims To Humanize Refugee Crisis, Save Marine Life With Edible Beer Rings, Grab A Coke Right From Your TV Screen, Brand Identity Forged Using Actual DNA, What Defines A Brand After 105 Years Of Innovation?, Products Designed For A Future We’d Like To (Or Hope Never To) See, Portland’s Black Residents Putting Faith In ‘Soul District’ To Counter Gentrification, Viacom: Designing A Creative Map With Data [PSFK 2016], Waze Carpool Helps Ease Traffic In SF, Anti-Social Media Labels Want You To Quit Browsing, PSFK's Impact Debrief Explores Strategies For Social Good
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Advertising | Branding | Marketing

May 31, 2016

Shoebox Transforms Into A Template For Creative Exercises
Shoebox Transforms Into A Template For Creative Exercises
Zappos invites its customers to 'think outside the box' about their product packaging


How Mission-Based Incubator Programs Are Driving Good Business Forward
How Mission-Based Incubator Programs Are Driving Good Business Forward
The Impact Debrief identifies companies creating shared value for society and business


This Ad Is Disguised As A Chinese Psychological Thriller
This Ad Is Disguised As A Chinese Psychological Thriller
Qualcomm partners with Ogilvy & Mather in a new take on how products should be publicized


Dubai Gets World’s First 3D-Printed Office Building
Dubai Gets World’s First 3D-Printed Office Building
Dubai shows us that it's possible to build an entire office building with 3D printing technology


Impact Debrief: Social Good
Social Chats Transformed Into Musical Tracks
Social Chats Transformed Into Musical Tracks
Bose fans on Twitter can watch their messages transform into recorded lyrics


How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall
How JCPenney And Pinterest Are Trying To Update The Humble Shopping Mall
Using Pinterest, JCPenney is showcasing products and styles inside their mall-based stores


View Emails As Cards To Quickly Get Down To 0 Unread
View Emails As Cards To Quickly Get Down To 0 Unread
New app makes messages more visual and lets users swipe to delete or archive them


Budweiser Delivers Basketball Fans The First NBA Virtual Reality Experience
Budweiser Delivers Basketball Fans The First NBA Virtual Reality Experience
Cavaliers fans gifted headsets gain a unique view of team content


Art Takes Over Ads In Philadelphia
Art Takes Over Ads In Philadelphia
Subversive art placement revolts against corporate control of public spaces


Typeface Aims To Humanize Refugee Crisis
Typeface Aims To Humanize Refugee Crisis
Editing feature replaces the world "refugee" with "human"


Save Marine Life With Edible Beer Rings
Save Marine Life With Edible Beer Rings
Wildlife can snack on edible six-pack beer rings instead of getting stuck


Grab A Coke Right From Your TV Screen
Grab A Coke Right From Your TV Screen
Coca Cola Israel created a TV ad that activates mobile apps to deliver sodas door-to-door


Brand Identity Forged Using Actual DNA
Brand Identity Forged Using Actual DNA
Founders of digital agency took what makes them genetically unique to express their mission


What Defines A Brand After 105 Years Of Innovation?
What Defines A Brand After 105 Years Of Innovation?
IBM is anchored in pushing its clients towards the future, regardless of product or category


Products Designed For A Future We’d Like To (Or Hope Never To) See
Products Designed For A Future We’d Like To (Or Hope Never To) See
Students generate product ideas for a hypothetical future exploring everything from fidgeting to suicide


Portland’s Black Residents Putting Faith In ‘Soul District’ To Counter Gentrification
Portland’s Black Residents Putting Faith In ‘Soul District’ To Counter Gentrification
Professionals hope to reclaim neighborhood's cultural identity with black-owned business


Viacom: Designing A Creative Map With Data [PSFK 2016]
Viacom: Designing A Creative Map With Data [PSFK 2016]
Watch Kodi Foster at #PSFK2016, on how quantifiable data is essential to creativity


Waze Carpool Helps Ease Traffic In SF
Waze Carpool Helps Ease Traffic In SF
Google is getting into the ride-sharing business with an app that lets commuters carpool


Anti-Social Media Labels Want You To Quit Browsing
Anti-Social Media Labels Want You To Quit Browsing
Anti-social media messages in the style of anti-smoking labels to help you quit browsing


PSFK's Impact Debrief Explores Strategies For Social Good
PSFK's Impact Debrief Explores Strategies For Social Good
The latest PSFK report inspires organizations to take their corporate social responsibility initiatives to the next level


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PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
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Dubai Gets World's First 3D-Printed Office Building...and more

Shoebox Transforms Into A Template For Creative Exercises, A Robot Can Help Teach You Spanish, How Mission-Based Incubator Programs Are Driving Good Business Forward, Matthias Hollwich: 8 Rules To Age Better [PSFK 2016], Oculus Is Trying To Use VR To Inspire Social Change, This Bottle Opener Will DM Your Friends Each Time You Use It, Samsung Is Designing The First National Network For Smart Cities, Shoe Keeps Wearers Free From Digital Distractions, This Ad Is Disguised As A Chinese Psychological Thriller
PSFK

Daily

May 31, 2016

POPULAR: Dubai Gets World's First 3D-Printed Office Building
POPULAR: Dubai Gets World's First 3D-Printed Office Building
Dubai shows us that it's possible to build an entire office building with 3D printing technology


Shoebox Transforms Into A Template For Creative Exercises
Shoebox Transforms Into A Template For Creative Exercises
Zappos invites its customers to 'think outside the box' about their product packaging


A Robot Can Help Teach You Spanish
A Robot Can Help Teach You Spanish
Tega mirrors students' responses to be an emotionally intelligent tutor in the class-room


How Mission-Based Incubator Programs Are Driving Good Business Forward
How Mission-Based Incubator Programs Are Driving Good Business Forward
The Impact Debrief identifies companies creating shared value for society and business


Matthias Hollwich: 8 Rules To Age Better [PSFK 2016]
Matthias Hollwich: 8 Rules To Age Better [PSFK 2016]
Architect encourages audience to embrace aging as pioneering life's new adventure


Impact Debrief: Social Good
Oculus Is Trying To Use VR To Inspire Social Change
Oculus Is Trying To Use VR To Inspire Social Change
Reinventing the use of VR as a social good catalyst


This Bottle Opener Will DM Your Friends Each Time You Use It
This Bottle Opener Will DM Your Friends Each Time You Use It
BOx uses traditional design and a smart chip to change the way the bottle opener works


Samsung Is Designing The First National Network For Smart Cities
Samsung Is Designing The First National Network For Smart Cities
We are one step closer to a fully connected, closed loop city design


Shoe Keeps Wearers Free From Digital Distractions
Shoe Keeps Wearers Free From Digital Distractions
Footwear brand Anatomic & Co. encourages more meaningful social interaction


This Ad Is Disguised As A Chinese Psychological Thriller
This Ad Is Disguised As A Chinese Psychological Thriller
Qualcomm partners with Ogilvy & Mather in a new take on how products should be publicized


emblem
Learn More About PSFK Labs Services
PSFK Labs is an innovation consulting firm. Since 2004, our agency team have helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands.

In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work.
emblem

Research

Trend Research Creative Crowdsourcing Trend Tours
emblem

Strategy

Future Scenarios Product Concepting Strategy Playbooks Innovation Workshops
emblem

Activation

Branded Content Programs Partner Sourcing 'Future Of' Report Series
facebook twitter instagram youtube
This email was sent to sbsbessa.newsletters@blogger.com
why did I get this?    unsubscribe from this list    update subscription preferences
PSFK · 42 Bond St · 6th Floor · New York, NY 10012 · USA