Simple synergy. I think of the balance of art and technology this week primarily because of the findings found in our new Future of Advertising report. When the Labs team set out to create a study on storytelling, we didn't realize we'd end up with a playbook that would try to outline the new strategies for digital engagement. Throughout this 80 page doc, pioneering brands seem to trade art with technology to push the boundaries of commerce.
Art and technology was a term that got repeated in conversations over the last week too. The words came up when I spoke toPercolate's Noah Brier about giving a talk at our conference in May: we talked about how media professionals seem to freeze at the idea of software and that they assume it hinders creativity - but Noah insists that the edges of technology fuel creativity. The theme came up in my speaker check-in call with Viacom's Kodi Foster who is going to come give a talk about how data science can really spur creativity in storytelling. And when I met with Julia Kaganskiy of the New Museum for tea she explained that theirincubator's focus was "Art & Technology" - as a counter to our world of technicality and productivity. And this morning, outside of the office, I bumped into John Dimatos of Kickstarter and he theorized that the Nike experience he witnessed at Milan design week was so much better than Pepsi's because design and creativity is at the heart of the sporting company - "instead of sugar water."
The report, which all and sundry should check out, fills me with hope that future-forward brands are exploring innovative, valuable, engaging experiences with their prospects and customers at the right time, the right place (often with little need for traditional media or even an ad agency). Every week, we see organizations, start-ups and emerging brands connect with their audiences in better ways. Last week, we saw how Lockheed Martin used an augmented bus to engage the community, we saw National Geographic leveraging Facebook Swap and Persol tell graphic stories via Instagram.
And if brands are going to talk to us better ;) - what are we going to do with all the time that frees up?? Eat well, hopefully. Over the last week, we saw some awesome solutions for a more natural diet on PSFK: 3D printed and healthier cheese, an AI algorithm that helps people substitute meat and processed food for plant-based munchies, and check this push for plant based milk. Meanwhile, this hotel will cook what it grows... Did you know that Pret A Manger saw a 14% increase in sales when they invested in healthy option foods? Macala's got a great piece on PSFK about the amazing sweetgreen fast-food concept - the founder of which is also speaking at PSFK 2016 (of course).
And maybe with all this spare time away from ads, we'll get out into our tech enabled yards? IoT is sending its creepers into our gardens - even Scott's Miracle Grow is in on i(o)t! And if we get bored of eating all these greens that our tech will harvest, at least we can turn it all into plastics.
Talking about plants, this plant pot powers your phone. Talking about power - this computer has no battery (it's powered by air), these energy cells can get power from rain - and the Watly super-computer runs off solar and purifies water!
And robot news?
Over the last week or so, they turned into sidekicks. The click and collect robo-arm helps you shop the store, this toy helps your little Farquhar develop emotionally, this humanoid is also a shopping e-mate, this droid whimpers by your side as you watch movies together, and this Chinese company is going to help robots get so social that we won't realize that we're surrounded until it's too late.
So many progressive ideas on PSFK: I'm excited. Try not to get distracted by technology and forget your art. Just because Facebook Live can broadcast moving image, does that mean you have to cut and paste TV shows there? Just because 65% of our digital experience is mobile, do you have to replicate the web there? And because 2 platforms process over 60 billion text messages every day, does your branded bot just need to chat?
See you on the 13th in NYC, people. Enjoy the report in the meantime.
UPDATE: Drone Racing League And More To Present At Conference [PSFK 2016], Attractive Metadata Could Be The Golden Ticket To Dating, Small Leather Pouch Supports Any Travelers’ Need For Wi-Fi, Refugees Use Advertising To Respond To Racist YouTube Videos, Museum Guide Feels Like AI But Is Powered By Humans, Chief Strategist: Why Intuitive Design Is No Longer Enough, Password-Free Wi-Fi Could Make Our Connected Homes More Secure, This Supersonic Hair Dryer Runs Completely Silently, Send Holographic Messages To Your Friends And Family, How Chatbots Can Personalize A Brand’s Customer Experience, A Swarm Of 3D Printing Spiders Could Build Your Next Home, Leveraging Instagram To Book Hotel Rooms, How Designers Are Rethinking The Public Restroom, How A Robotic Farm Could Lead To A More Sustainable Future, Google Is Helping Journalists Crowdsource War Reporting, An E-Paper Sign That Makes Remote Meetings More Productive, This Self-Scanning Shopping Bag Could Eliminate Queuing, Platform Helps All Restaurants Source Better Local Food
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