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This week's pattern recognition from PSFK 

Art + Technology

Hey everyone,

Simple synergy. I think of the balance of art and technology this week primarily because of the findings found in our new Future of Advertising report. When the Labs team set out to create a study on storytelling, we didn't realize we'd end up with a playbook that would try to outline the new strategies for digital engagement. Throughout this 80 page doc, pioneering brands seem to trade art with technology to push the boundaries of commerce.

Art and technology was a term that got repeated in conversations over the last week too. The words came up when I spoke to Percolate's Noah Brier about giving a talk at our conference in May: we talked about how media professionals seem to freeze at the idea of software and that they assume it hinders creativity - but Noah insists that the edges of technology fuel creativity. The theme came up in my speaker check-in call with Viacom's Kodi Foster who is going to come give a talk about how data science can really spur creativity in storytelling. And when I met with Julia Kaganskiy of the New Museum for tea she explained that their incubator's focus was "Art & Technology" - as a counter to our world of technicality and productivity. And this morning, outside of the office, I bumped into John Dimatos of Kickstarter and he theorized that the Nike experience he witnessed at Milan design week was so much better than Pepsi's because design and creativity is at the heart of the sporting company - "instead of sugar water."

The report, which all and sundry should check out, fills me with hope that future-forward brands are exploring innovative, valuable, engaging experiences with their prospects and customers at the right time, the right place (often with little need for traditional media or even an ad agency). Every week, we see organizations, start-ups and emerging brands connect with their audiences in better ways. Last week, we saw how Lockheed Martin used an augmented bus to engage the community, we saw National Geographic leveraging Facebook Swap and Persol tell graphic stories via Instagram.  

And if brands are going to talk to us better ;) - what are we going to do with all the time that frees up?? Eat well, hopefully. Over the last week, we saw some awesome solutions for a more natural diet on PSFK: 3D printed and healthier cheese, an AI algorithm that helps people substitute meat and processed food for plant-based munchies, and check this push for plant based milk. Meanwhile, this hotel will cook what it grows... Did you know that Pret A Manger saw a 14% increase in sales when they invested in healthy option foods? Macala's got a great piece on PSFK about the amazing sweetgreen fast-food concept - the founder of which is also speaking at PSFK 2016 (of course).

And maybe with all this spare time away from ads, we'll get out into our tech enabled yards? IoT is sending its creepers into our gardens - even Scott's Miracle Grow is in on i(o)t! And if we get bored of eating all these greens that our tech will harvest, at least we can turn it all into plastics. 

Talking about plants, this plant pot powers your phone. Talking about power - this computer has no battery (it's powered by air), these energy cells can get power from rain - and the Watly super-computer runs off solar and purifies water!

And robot news?

Over the last week or so, they turned into sidekicks. The click and collect robo-arm helps you shop the store, this toy helps your little Farquhar develop emotionally, this humanoid is also a shopping e-mate, this droid whimpers by your side as you watch movies together, and this Chinese company is going to help robots get so social that we won't realize that we're surrounded until it's too late.

So many progressive ideas on PSFK: I'm excited. Try not to get distracted by technology and forget your art. Just because Facebook Live can broadcast moving image, does that mean you have to cut and paste TV shows there? Just because 65% of our digital experience is mobile, do you have to replicate the web there? And because 2 platforms process over 60 billion text messages every day, does your branded bot just need to chat?

See you on the 13th in NYC, people. Enjoy the report in the meantime.


Piers

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Building Advertising’s New Layers Of Digital Engagement...and more

UPDATE: Drone Racing League And More To Present At Conference [PSFK 2016], Attractive Metadata Could Be The Golden Ticket To Dating, Small Leather Pouch Supports Any Travelers’ Need For Wi-Fi, Refugees Use Advertising To Respond To Racist YouTube Videos, Museum Guide Feels Like AI But Is Powered By Humans, Chief Strategist: Why Intuitive Design Is No Longer Enough, Password-Free Wi-Fi Could Make Our Connected Homes More Secure, This Supersonic Hair Dryer Runs Completely Silently, Send Holographic Messages To Your Friends And Family, How Chatbots Can Personalize A Brand’s Customer Experience, A Swarm Of 3D Printing Spiders Could Build Your Next Home, Leveraging Instagram To Book Hotel Rooms, How Designers Are Rethinking The Public Restroom, How A Robotic Farm Could Lead To A More Sustainable Future, Google Is Helping Journalists Crowdsource War Reporting, An E-Paper Sign That Makes Remote Meetings More Productive, This Self-Scanning Shopping Bag Could Eliminate Queuing, Platform Helps All Restaurants Source Better Local Food
PSFK

DAILY

April 29, 2016

POPULAR: Building Advertising's New Layers Of Digital Engagement
POPULAR: Building Advertising's New Layers Of Digital Engagement
Key takeaways from PSFK's Future of Advertising Report identify the four layers of effective consumer outreach


UPDATE: Drone Racing League And More To Present At Conference [PSFK 2016]
UPDATE: Drone Racing League And More To Present At Conference [PSFK 2016]
Speakers to discuss drone racing, aging, global creative work, and social media


Attractive Metadata Could Be The Golden Ticket To Dating
Attractive Metadata Could Be The Golden Ticket To Dating
A new study reveals how personal tracking can change the dating game


Small Leather Pouch Supports Any Travelers’ Need For Wi-Fi
Small Leather Pouch Supports Any Travelers’ Need For Wi-Fi
Karma created a limited edition pouch that helps users stay connected when they travel


Refugees Use Advertising To Respond To Racist YouTube Videos
Refugees Use Advertising To Respond To Racist YouTube Videos
This pre-roll campaign finds a clever way to fight xenophobia one claim at a time


PSFK 2016 conference v.1
Museum Guide Feels Like AI But Is Powered By Humans
Museum Guide Feels Like AI But Is Powered By Humans
App created to make museums more engaging, lets users ask detailed questions during visits


Chief Strategist: Why Intuitive Design Is No Longer Enough
Chief Strategist: Why Intuitive Design Is No Longer Enough
The emerging experiences where audio takes branding to the next level


Password-Free Wi-Fi Could Make Our Connected Homes More Secure
Password-Free Wi-Fi Could Make Our Connected Homes More Secure
Small businesses, say bye to Wi-Fi leechers thanks to this wireless technology


This Supersonic Hair Dryer Runs Completely Silently
This Supersonic Hair Dryer Runs Completely Silently
Aero-acoustic engineers and scientists at Dyson gave a high tech makeover to a hair dryer


Send Holographic Messages To Your Friends And Family
Send Holographic Messages To Your Friends And Family
This startup is among the first to offer the ability to record and share holographic messages


How Chatbots Can Personalize A Brand’s Customer Experience
How Chatbots Can Personalize A Brand’s Customer Experience
Brands are looking to artifical intelligence (AI) to better expedite requests and anticipate consumer needs


A Swarm Of 3D Printing Spiders Could Build Your Next Home
A Swarm Of 3D Printing Spiders Could Build Your Next Home
These devices are designed to work together to model complex structures


Leveraging Instagram To Book Hotel Rooms
Leveraging Instagram To Book Hotel Rooms
Starwood Hotels intend to capture attention of Instagramers following their favorite bloggers


How Designers Are Rethinking The Public Restroom
How Designers Are Rethinking The Public Restroom
Sleek modern architecture comes to a rural Japanese town in a surprising form


How A Robotic Farm Could Lead To A More Sustainable Future
How A Robotic Farm Could Lead To A More Sustainable Future
This Japanese farm is going fully automated conserve energy and grow fully organic produce


Google Is Helping Journalists Crowdsource War Reporting
Google Is Helping Journalists Crowdsource War Reporting
Journalists get help to discover and verify eyewitnesses on social media


An E-Paper Sign That Makes Remote Meetings More Productive
An E-Paper Sign That Makes Remote Meetings More Productive
An automated assistant for organizing meetings without wasting paper


This Self-Scanning Shopping Bag Could Eliminate Queuing
This Self-Scanning Shopping Bag Could Eliminate Queuing
The old checkout process is out and the new is in via apps that can transform retail industry


Platform Helps All Restaurants Source Better Local Food
Platform Helps All Restaurants Source Better Local Food
Platform helps small farmers sell their yield to large companies to meet consumer demand


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Refreshing Advertising’s Relationship Between Brands And Consumers

Arts & Culture


[Stat] People are increasingly identifying themselves as global rather than national citizens

Design


This Arcade-style Gym Makes Us Want To Exercise

Retail


[Stat] Mobile stimulates 11% year-over-year e-commerce growth in 2016

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[News] India requires panic buttons on all new mobile phones

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