Springwise Daily | Diablo III used to recruit programmer, book with vanishing ink, and vending machine that lowers prices when it gets hotter


July 5, 2012.

Hi Jim,

Here are the new business ideas that caught our attention today:

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In Israel, ad agency uses Diablo III game to find its next programmer

http://www.springwise.com/marketing_advertising/in-israel-ad-agency-diablo-iii-game-find-programmer/

Ad agency BBR Saatchi & Saatchi IL has turned to multiplayer game Diablo III to find its next programmer. Saatchi IL's CEO is a master of the game and is challenging applicants to a 30 minute stint on Diablo III whilst answering a series of questions. READ MORE...


Book printed in ink that vanishes after two months

Honduras-based publisher Eternal Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction printed in ink that disappears after two months of opening the book. READ MORE...


In Spain, lemonade made cheaper when temperature rises

Spanish marketing agency Momentum Madrid has come up with a campaign for Coca-Cola’s Limon Y Nada still lemonade, which offers customers discounts when the temperature outside rises. READ MORE...



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Warm regards,

Chris Kreinczes
Managing Director
chrisk@springwise.com

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