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Why This Entrepreneur Who Took Over a 70-Year-Old Ice Cream Brand Advocates for Slow Growth
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How to bring your brand story to life

Why Companies Are Using Chatbots To Court New Customers London Bar Created A Drink Menu Just For Dogs Uber Is Adding More Forms Of Transportation To Its App Interview: How Viacom Is Evolving With Audiences Vegan Sneakers Are Made Of Fungi And Other Sustainable Materials White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99 Energy-Storing Furniture Functions As A Personal Power Grid Interview: Deploying Health Data To Deliver Customized Nutrition ASOS Rolls Out Visual Search Feature Worldwide Toy Teaches Toddlers Coding Without Screens KLM's Newest Business Class Seats Cushion Passengers With Privacy Interview: Deploying Health Data To Deliver Customized Nutrition Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed' Interview: How We Can Shape The Future Thoughtfully How Virtual Overlays Are Augmenting Real-Life Entertainment How AI-Powered Chat Kickstarts Customer Relationships How Brands Are Enhancing Fictional Narratives With Real-Life Immersion Interview: Reinventing Luxury For The Modern Consumer Op-Ed: What To Expect As Cannabis Retail Evolves How Individualized Consultations Improve The In-Home Buying Experience Video: A Cannabis Wellness Mission Based On History And Science Op-Ed: Millennials Are Ushering In A New Era Of Content Creation How Brands Are Enhancing Their Business By Offering In-Home Services Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business
WEEKLY

Debrief on
Consumer
Experience
Innovation

April 24, 2018

The line between reality and fantasy is ever-blurring, especially as VR and AR technology become more widespread. That said, companies are bringing stories to life beyond the page, iPhone screen and VR headset by giving consumers an opportunity to actually take part in the action with truly immersive experiences that make them a character in an unfolding narrative. Check out one of our latest research reports "The Out-Of-Home Entertainment Experience" that examines new ways brands are leveraging emerging technologies, community and storytelling to maximize audience engagement.

- Emily Wasik, Editorial Director

Why Companies Are Using Chatbots To Court New Customers

Chatbots guide first-time customers through unfamiliar products and services, allowing for more intuitive onboarding and fewer abandoned transactions

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How Virtual Overlays Are Augmenting Real-Life Entertainment

Brands like Sony, Starset and Panasonic are integrating AR and VR experiences into their live events like concerts and games to offer consumers entertainment like never before

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How AI-Powered Chat Kickstarts Customer Relationships

Intelligent bots can automate outreach and build profiles of new customers, freeing up CX staff to focus on relationship building at a higher level

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How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

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Chat An Expert

PSFK arranges 1-on-1 calls for Premium Members with industry experts like Kevin Lavelle

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Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

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Op-Ed: 5 Retail Strategies From Shoptalk For The ‘Customer-Obsessed’

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

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Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

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Customer Service Debrief

PSFK's Customer Service Debrief is a how-to guide for businesses to develop, integrate and optimize their use of bots in customer service applications

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PSFK’s CXI 2018 Conference

PSFK's CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

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Advertising

London Bar Created A Drink Menu Just For Dogs

In celebration of National Pet Month, Smith & Whistle will serve specialty drinks for their patrons' canine companions

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Automotive

Uber Is Adding More Forms Of Transportation To Its App

In a bid to improve its relationship with cities, Uber now seeks to connect users to forms of transportation that cause less traffic

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Entertainment

Interview: How Viacom Is Evolving With Audiences

Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference

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Fashion

Vegan Sneakers Are Made Of Fungi And Other Sustainable Materials

German brands Zvnder and nat-2 designed vegan and organic sneakers made from tree fungus

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Food

White Castle Is Selling Meatless Impossible Burger Sliders For Just $1.99

The meatless burger is seeking a more mainstream outlet via the fast food chain, hoping to reach new consumers who aren't necessarily vegetarian at a lower price point

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Home

Energy-Storing Furniture Functions As A Personal Power Grid

Interconnected furniture pieces from UM Project can generate, store and distribute solar electricity for small homes and apartments

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Health

Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

READ MORE

Retail

ASOS Rolls Out Visual Search Feature Worldwide

Find those sneakers with just a click of the camera

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Design

Toy Teaches Toddlers Coding Without Screens

Another product in a rapidly growing arsenal, MangoBot teaches kids the principles of coding with blocks and a bot on wheels

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Travel

KLM’s Newest Business Class Seats Cushion Passengers With Privacy

Passengers will soon enjoy business class seating with an 18-inch screen and a "Do Not Disturb" mode

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Daily & Industry Newsletters

Paid members get frequent insights in their inbox to help inspire their work.

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Insights Reports

Access to over 100 Trends Research Reports with several new surveys published every month.

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Chat A Researcher

Complimentary research assistance with 4 day turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic.

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Immersion & Events

Access to Monthly trend and innovation webinars, discounts to conferences

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