Pantone Honors Prince With His Own Shade Of Purple...and more

Intelligence
Debrief

Daily


August 22, 2017

 

OK, we can finally stop talking about the solar eclipse. We may be approaching the end of the summer, but there is still plenty of fun and travel to be had. LG is adding to that by putting together a dishwasher-themed water park for NYC residents to enjoy. If you're looking to travel but don't place much trust in the sharing economy, Overnight is a service that it trying to restore that trust, particularly to help solo female travelers. Finally, and on a more sentimental note, Pantone has dedicated and renamed a shade of purple just for Prince. Until tomorrow!

-Andrew Vaterlaus-Staby, Editorial Director

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Travel Service Helps Solo Women Travelers Find Trustworthy Hosts, UPS Will Be Training Drivers With Virtual Reality Headsets, This Company Is Trying To Put Personal Shoppers Within Reach, German Grocery Chain Begins Home Deliveries In The U.S., Volvo Gave Out Free Eclipse Shades For The XC60’s Moonroof, Collaborative, Efficient, Tech-Driven R&D Results In Products That Meet Immediate Demand, What Leading Professionals Expect From The Future Of Healthcare, Airbnb Wants To Help People View The Upcoming Eclipse With An Astrophysicist At A Dream Location, Self-Driving Car Tech Meets AI Assistant In This Very Smart Home Device, This Home Kit Wants To Make It Easier For Women To Check Their Fertility, Amazon Is Looking To Shorten Delivery Times To Mere Minutes, Say Hello To The First Augmented Reality Messaging Platform, Pop-Up Bikini Bar Offers Name-Brand Bathing Suits By The Beach, Netflix Co-Founder’s Next Disruptive Service Offers Daily Movie Tickets For $10 Per Month, This AR Network Is Trying To Move Social Media Onto The Streets
article

Travel Service Helps Solo Women Travelers Find Trustworthy Hosts

Overnight is modeled after Airbnb, but with a higher emphasis on finding people you can trust

Read More

article

UPS Will Be Training Drivers With Virtual Reality Headsets

The modules test students' ability to identify pedestrians, parked cars and other obstacles as a complement to real-world training

Read More

article

This Company Is Trying To Put Personal Shoppers Within Reach

Toronto-based company Handled has created a full-service app to connect with retail experts who handle clothing and gift shopping needs

Read More

article

German Grocery Chain Begins Home Deliveries In The U.S.

Aldi and Instacart have teamed up to create a grocery delivery service to rival AmazonFresh in select cities

Read More

article

Volvo Gave Out Free Eclipse Shades For The XC60’s Moonroof

Volvo made a limited number of shades designed to cover the vehicle's moonroof and distributed them to dealers in the eclipse path

Read More

article

Collaborative, Efficient, Tech-Driven R&D Results In Products That Meet Immediate Demand

The Future of Manufacturing report, a collaboration between PSFK Labs and Microsoft, outlines emerging practices in R&D that take new products to market more quickly than ever before

Read More

article

What Leading Professionals Expect From The Future Of Healthcare

For our Future of Health report, PSFK surveyed over 170 healthcare professionals to get their perspectives on the trends driving the future of the industry

Read More

article

Airbnb Wants To Help People View The Upcoming Eclipse With An Astrophysicist At A Dream Location

Airbnb and National Geographic have teamed up to offer a contest for eclipse enthusiasts

Read More

What's New
From PSFK

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Future of Health Vol 3

PSFK's Future of Health report explores how a new generation of medical practitioners are using machine learning, heightened sensor sensitivity and networked data systems to grow the industry's ability to not only gather, but also to interpret data in real time and at scale. Digital health tools are gaining consumer, organizational and regulatory trust as their outputs become more accurate and actionable for medical practices. Today's living, continuous data streams can inform a more refined and holistic view of each individual along his or her ongoing health journey.
Published: August 2017

Learn More
article

Applying Neuroscience To Customer Experience

This PSFK research paper provides a snapshot of how companies are applying neuroscience and other data gathering techniques to better understand their customers' behaviors and needs and effectively integrating these insights into the design process. Companies are employing neuroscientists and using their knowledge of human behaviors and/or directly measuring individuals' responses to specific stimulus to influence design decisions.

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More Intelligence

 
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Self-Driving Car Tech Meets AI Assistant In This Very Smart Home Device

We interviewed GM and CMO Jessica Gilmartin about Lighthouse, the new home security system that thinks of the household (pets included) first

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This Home Kit Wants To Make It Easier For Women To Check Their Fertility

Modern Fertility offers a comprehensive home test in an effort to make the process of monitoring fertility more accessible

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Amazon Is Looking To Shorten Delivery Times To Mere Minutes

With Instant Pickup, Prime members can order a convenience item from Amazon and have it available in minutes

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Say Hello To The First Augmented Reality Messaging Platform

Neon allows users to interact with their friends through augmented reality messages

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Pop-Up Bikini Bar Offers Name-Brand Bathing Suits By The Beach

The Emilio Pucci pop-up shop is selling limited edition swimsuits in cities around the Mediterranean

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Netflix Co-Founder’s Next Disruptive Service Offers Daily Movie Tickets For $10 Per Month

MoviePass allows subscribers to see movies in theaters for a low monthly fee, following in Netflix's footsteps

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This AR Network Is Trying To Move Social Media Onto The Streets

The Mirage app lets users leave digital messages on real objects for others to discover

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[News] Tokyo Tests 'Telework Day' to Ease Olympic Commuting Congestion

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[Insight] VR Ads Are Almost Here. Don't Act Surprised

Quick Reference Tools & On-Demand Services when you become a member

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Chat A Researcher

Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic.

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Insights Reports

Access to over 60 Trends Research Reports with several new surveys published every month.

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Immersion & Events

Access to monthly trend and innovation webinars, discounts to conferences.

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Learn more at psfk.com/membership

                                                           
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Intelligence Preview on Advertising, Branding & Marketing

Intelligence
Debrief

Advertising


August 22, 2017

 

Hey Readers,

What to do when it’s summer in the concrete jungle? Set up a giant, dishwasher-themed inflatable water park to help all the city slickers cool down. Thanks to LG’s Quadwash Water Park, you’ll soon be able to do exactly that in NYC. Great news for Prince fans out there—Pantone has released a brand new color, dubbed Love Symbol #2, to recognize the pop icon contributions to music, art, fashion and culture. You’ll soon have “no texting while driving” ingrained in your mind with Toyota’s new app that plays your parents' music if you reach for your phone! Enjoy the rest of your week.

- Emily Wasik, Site Editor

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UPS Will Be Training Drivers With Virtual Reality Headsets, Volvo Gave Out Free Eclipse Shades For The XC60’s Moonroof, What Leading Professionals Expect From The Future Of Healthcare, Pop-Up Bikini Bar Offers Name-Brand Bathing Suits By The Beach, This AR Network Is Trying To Move Social Media Onto The Streets, Use Immersive 360-Degree Videos To Plan Your Next Trip, Why Some Of The Largest Alcohol Brands Are Rushing To Create Non-Alcoholic Beverages, Long Island Brewery Introduces A Beer For Delayed Commuters, This Clock Video Creates Different Hands For All 1,440 Minutes of the Day, LG Put Up A Dishwasher-Themed Water Park In New York, 3D Coca-Cola Ad Gives Billboards A New Look In NYC’s Times Square, Computing Pioneer Says Two-Year-Olds Should Learn How To Code, Pantone Honors Prince With His Own Shade Of Purple, Corona Issues A Handy Guide To Turn A 12-Pack Box Into An Eclipse Viewer, Amtrak Is Running A Special Train To View The Solar Eclipse
article

UPS Will Be Training Drivers With Virtual Reality Headsets

The modules test students' ability to identify pedestrians, parked cars and other obstacles as a complement to real-world training

Read More

article

Volvo Gave Out Free Eclipse Shades For The XC60’s Moonroof

Volvo made a limited number of shades designed to cover the vehicle's moonroof and distributed them to dealers in the eclipse path

Read More

article

What Leading Professionals Expect From The Future Of Healthcare

For our Future of Health report, PSFK surveyed over 170 healthcare professionals to get their perspectives on the trends driving the future of the industry

Read More

article

Pop-Up Bikini Bar Offers Name-Brand Bathing Suits By The Beach

The Emilio Pucci pop-up shop is selling limited edition swimsuits in cities around the Mediterranean

Read More

What's New
From PSFK

article

Evolving Loyalty Programs

This PSFK research paper gives an overview of how customer loyalty programs are evolving to better meet customer behavior and priorities. The paper provides related insight and examples that exhibit the transition of loyalty programs from being purely transactional and points-based toward experiential, social and mobile platforms and reward options.

Learn More

More Intelligence

 
article

This AR Network Is Trying To Move Social Media Onto The Streets

The Mirage app lets users leave digital messages on real objects for others to discover

Read More

article

Use Immersive 360-Degree Videos To Plan Your Next Trip

Lookaround goes above and beyond your usual travel guide by letting travelers explore 360-degree views with a smartphone

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article

Why Some Of The Largest Alcohol Brands Are Rushing To Create Non-Alcoholic Beverages

Spirit companies are making strides into the non-alcoholic space which is predicted to grow

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article

Long Island Brewery Introduces A Beer For Delayed Commuters

The beer can's design references the delays caused by summer rail improvement work at New York's Penn Station

Read More

article

This Clock Video Creates Different Hands For All 1,440 Minutes of the Day

Dentsu Japan created a video using everyday objects for the arms of a clock and incorporated a new item for every minute of the day

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article

LG Put Up A Dishwasher-Themed Water Park In New York

To promote its new four-arm spray dishwasher, LG inflated a pop-up water park on New York's Upper East Side

Read More

article

3D Coca-Cola Ad Gives Billboards A New Look In NYC’s Times Square

The 3D sign uses 1,760 LED screens to give viewers the unique experience of depth and motion in a shifting advertisement

Read More

article

Computing Pioneer Says Two-Year-Olds Should Learn How To Code

An early start would encourage women to become programmers and reduce gender stereotyping, argues Stephanie Shirley

Read More

article

Pantone Honors Prince With His Own Shade Of Purple

The custom color was developed in partnership with the pop icon's estate

Read More

article

Corona Issues A Handy Guide To Turn A 12-Pack Box Into An Eclipse Viewer

The beer brand shared a video detailing how people can make their own eclipse viewers with an empty cardboard box

Read More

article

Amtrak Is Running A Special Train To View The Solar Eclipse

In less than a day, the rail line sold out hundreds of special tickets for the upcoming eclipse, which will take passengers to the best viewing spot in Illinois

Read More


News From Around The Web


Experiential Marketing

[News] Sprint mocks Verizon with Twice the Price pop-up shop stunt

Experiential Marketing

[News] Tokyo Tests 'Telework Day' to Ease Olympic Commuting Congestion

Augmented & Virtual Reality

[Insight] VR Ads Are Almost Here. Don't Act Surprised

Augmented & Virtual Reality

[Insight] Inside Cheetos' New Restaurant

Social Media

[Stat] There are now over 3 billion social media users around the world

Social Media

[Opinion] Have Smartphones Destroyed a Generation?

Innovation

[News] American Green wants to buy the entire California town of Nipton to create a cannabis tourist destination

Innovation

[Insight] Exhausted by the herd, single South Koreans are gingerly embracing the "YOLO" lifestyle

Quick Reference Tools & On-Demand Services when you become a member

article

Chat A Researcher

Complimentary research assistance with 72 hour turnaround. Reports include stats, quotes, and multiple best-in-class examples on research topic.

Learn More
article

Insights Reports

Access to over 60 Trends Research Reports with several new surveys published every month.

Learn More
article

Immersion & Events

Access to monthly trend and innovation webinars, discounts to conferences.

Learn More

Learn more at psfk.com/membership

                                                           
Forward To A Friend  /   Manage Profile & Unsubscribe  /   powered by mailchimp
This email was sent to sbsbessa.newsletters@blogger.com
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PSFK · 42 Bond St · 6th Floor · New York, NY 10012 · USA