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Debrief on Consumer Experience Innovation
April 24, 2018
The line between reality and fantasy is ever-blurring, especially as VR and AR technology become more widespread. That said, companies are bringing stories to life beyond the page, iPhone screen and VR headset by giving consumers an opportunity to actually take part in the action with truly immersive experiences that make them a character in an unfolding narrative. Check out one of our latest research reports "The Out-Of-Home Entertainment Experience" that examines new ways brands are leveraging emerging technologies, community and storytelling to maximize audience engagement.