"The common demonstrator of failure is excuses." That's what Jon Taffer, host of Bar Rescue, told us when we spoke for his cover story this month. Here's a man who's filmed 155 episodes of a TV show about helping small businesses, and runs a consulting firm helping giant companies make major turnarounds. When he asks why someone's business is failing, he says, he gets a million excuses. The weather. Politics. The economy. "Not once has someone ever looked up at me and said, 'I'm failing because of me.'"
This is the flip-side of the entrepreneurial deal. We make things happen for ourselves, and that means we enjoy the rewards ourselves—but it also means we must own the downside. I'll go a step further: It's good to own the downside! We can't control the weather, politics, or the economy, but we can control what we do ourselves. When something's in our hands—when we can feel it, shape it, feel ownership of it—that's when we can do our best work. I love Taffer's message because it's empowering: When we stop making excuses, we can start doing. And doing is what entrepreneurs do best. I hope this new issue will empower you to do even more.
As traditional advertising methods fade, a new generation of young social media mavens --'influencers' – are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?
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