Complete a questionnaire on the topic of Chat and get 1 month of Purple Membership
I'm sending this to regular readers of our newsletter(s). We are trying to come up with new ways to help you all get access to our PSFK content and newsletters.
Here's one way: Each month, we're going to share a survey and if you complete, you'll get 1 month's Purple Membership access to PSFK. That means daily and industry vertical newsletters & the paywall won't stop you reading the content.
This month we're running a general survey on the use of chat and chat-bots by brands and organizations:
How Travel Brands Can Adopt A Consumer-First Approach Brawny's Female Empowerment Campaign Creates Comics Out Of 'Sheros' Renault Mobility Concept Improves Transit Experience For People With Disabilities How Healthcare Groups Are Prescribing VR And Video Games Interview: Reinventing Luxury For The Modern Consumer Interview: Exploring Voice-Enabled Tech In Brick-And-Mortar Retail These Turntable-Inspired Sinks Will Turn Your Bathroom Into A Club Interview: How To Meet Consumer Demand For A Clean Beauty Resource How Retailers Are Making It Easy For Customers To Click And Collect This Online Design Course Lets People Create Their Own Sneakers Google's Co-Founder Is Developing A Self-Driving Air Taxi Interview: How A Sustainable Beauty Brand Upcycles Fruit Waste Op-Ed: Creating A Multi-Sensory Brand Experience Interview: How A Weekly Newsletter Became A Parenting Media Brand How Travel Brands Are Using AI To Help People Plan Their Own Trips How Brands Are Helping Travelers Stay Productive On The Go 4 Tech-Enabled Strategies For Better Investment Banking Courting Today's Traveler With All-Access Experiences Op-Ed: Why Businesses Should Strive To Be More Beautiful 3 Entertainment Activations Immersing Consumers In The World Of Sci-Fi
Debrief on Consumer Experience Innovation
March 20, 2018
87% of experts say that giving travelers control over their own experiences through real-time assistance will be vital in the next two to three years. This week, among other topics, we explored the impact of technologies such as AI and digital assistants in the future travel experience, and how this is leading to more personalized, productive and optimized trips.
This PSFK research paper explores how brands are leveraging technology to enhance engagement through product packaging. The following research looks at the ways brands are applying image recognition and other tools to product packaging, in order to enhance users' mobile search experience, converse with the brand, create customized products, and provide additional information. Published March 2018
Want a day of IRL PSFK inspiration? Come to our CXI 2018 conference! That's right, before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience. https://youtu.be/MGfx3xKuBJs