Singapore Store Only Sells Products Funded On Kickstarter LG Is Creating Robots To Make Shopping And Travel More Convenient Connected Credit Card Has The Features Of A Small Computer IKEA Store Opening Entertained Customers With A VR Pillow Game This App Rewards Students For Time Not Spent On Their Phones PSFK Launches The AI Retail Playbook Christian Louboutin Opened Its Own Luxury Nail Bar Rethinking Physical Storefronts For Experiential Brand Building Bringing A Multidisciplinary Vision To Brand Strategy KFC Remodeled One Restaurant To Highlight Its VR Training Simulator Peloton Treadmill Furthers The Fitness Brand's Bid To Disrupt Gyms London Sonos Store's Listening Rooms Are Custom Built For Good Acoustics Amazon Is Bringing Dash Buttons To Every Screen In Your Home Kodak Is Using Blockchain To Spot Unlicensed Images Around The Web This California Startup Pays Homeowners To Reduce Electricity Use
The New Consumer Experience
January 17, 2018
We have a pair of stories today that meet at the intersection of advertising and mobility. First, check out how Lyft created their own brand of beer which includes discounts for rides in an effort to prevent drunk driving. Audi developed a script that detects if a driver is behind the wheel and prevents them from browsing the web. Also, check out a new store in Singapore called We The People, which only sells products that have been successfully funded on Kickstarter.
PSFK's AI Retail Playbook explores a new sea of change disrupting the retail industry—artificial intelligence. From cognitive computing to deep learning softwares, AI-powered infrastructures are driving meaningful and delightful shopping experiences like never before. Developed in partnership with Microsoft, the AI Retail Playbook will help retailers understand these technologies in context to contemporary consumer behavior and the multichannel retail landscape. Published January 2018
This PSFK research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand's unique culture, offerings and/or commitment to their customers. The paper provides related insights and examples that exhibit the transition from transactional brick-and-mortar retail to brand experience hubs that promote key consumer touchpoints like social purpose, wellness, community and lifestyle. Published January 2018
In its 12th year, PSFK will host a multi-track event that shares, analyzes and explains innovation in the new consumer experience. Named CXI 2018 will be attended by up to 650 creative professionals, will feature talks by over 40 pioneers across industries, and include worksessions and active networking.
Peloton Treadmill Furthers The Fitness Brand's Bid To Disrupt Gyms London Sonos Store's Listening Rooms Are Custom Built For Good Acoustics H&M's Sustainable Activewear Incorporates Recycled Fabrics Home Depot Takes A 360-Degree Look At DIY Projects On Pinterest London Brand Recycled 60,000 Plastic Bottles For Its Store Interior How Lyft Plans To Put An End To Traffic Vivienne Westwood Forgoes Runway Show, Favoring Digital Alternatives Bringing A Multidisciplinary Vision To Brand Strategy These Chairs Are Made From Reebok's Flexweave Material Art Workshops Help Adults Who 'Can't Draw' Wearable Phone Lets Parents Keep In Contact With Young Children Wristband Lets Wearers Hear Calls Through Their Fingers Kohler Made A Voice-Activated Mirror To Command Home Bathrooms Connected Bike Light Alerts Emergency Services If There Is An Accident This Small Device Promises Spa Treatment In A Handheld Package
The New Consumer Experience
Product & Service Experience Design
January 17, 2018
Product design had time to shine at CES 2018, with startups and giants alike presenting their tech solutions for everything from skincare to bathrooms and bike safety. We covered a bunch of devices that made their debuts at the conference last week. What were the hits and misses for you? Let us know on social—we'd love to hear them.
This PSFK research paper gives an overview of how medical practitioners are utilizing digital scheduling platforms to streamline the patient intake process and efficiently connect them to the right doctors. The paper provides related insight and examples that exhibit the ways that medical practitioners and patients are using AI-driven self-scheduling and smart calendar software to schedule appointments, conversational assistants to diagnose and prescribe medicines, and virtual platforms for remote consultations. Tangential research provides additional insight into ways that retailers are using scheduling software to optimize staffing for improved customer experiences. Published August 2017